-Branding-
Sw: Adobe Illustrator
Vanessa is a personal and business coach based in Lanzarote.
Her consulting and accompaniment services are based on three pillars: simultaneous, interconnected, and dependent meanings, related to three elementary:
Her consulting and accompaniment services are based on three pillars: simultaneous, interconnected, and dependent meanings, related to three elementary:
-Business management methodologies (earth)
-The spiritual vision of life (air)
-Personal development (fire)
-The spiritual vision of life (air)
-Personal development (fire)
She came up with a clear idea of what she wanted to convey with her logo: The three pillars, the "out of the box" thinking meaning, and the Neoplatonist philosopher, astronomer, and mathematician Hypatia of Alexandria.
Brainstorming
I started searching for information about the Neoplatonic philosopher.
I came across the tetrakis, a mystical symbol representing 10 (1+2+3+4=10). It is the perfect number and the key to the Pythagorean doctrine. It is the most sacred because it symbolizes the universal creation and source; it's the root of eternal nature, and if everything derives from it, everything returns to it. It is thus an image of totality in motion.
I came across the tetrakis, a mystical symbol representing 10 (1+2+3+4=10). It is the perfect number and the key to the Pythagorean doctrine. It is the most sacred because it symbolizes the universal creation and source; it's the root of eternal nature, and if everything derives from it, everything returns to it. It is thus an image of totality in motion.
The ring is also a mystical symbol since it has neither a beginning nor an end, and all its points are equidistant from the center. Here comes to represent the automatic behaviors and mental patterns that do not allow you to be creative: the box. It is necessary to think outside of it. We must look for different solutions, explore paths, generate innovative ideas, and change our processes to carry out certain activities to be more productive and creative. Think beyond conventional ideas. Represented by six dots, five are inside the circle as the basis of a person's behavior or attitude. The sixth dot outside the ring is "the one that goes out of the box."
Logo design
Brand uses & Stationary
